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GetSocialMedia

Social & Mobile Marketing

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3 unique ways to maximize the value of your brand’s social stories

GetSocialMedia Posted on January 16, 2020 by admin12January 16, 2020

If your brand has been treating short stories on Facebook, Instagram and SnapChat just like regular posts — or you’re not using the short stories feature much at all — then you could be missing out on valuable opportunities to engage your audience and gain actionable insights on their consumer behaviors and preferences.

Since more and more users are flocking to short stories on social media every year, it’s absolutely critical for every brand to keep up with their followers by incorporating their favorite stories features into an ongoing engagement/marketing campaign. Although social media sites are always coming up with inventive new ways to get businesses and consumers excited about short stories, you can’t go wrong with these 3 tried-and-true ways to get the most value out of your approach to short stories:

Behind the Scenes Sneak Peeks

A classic short stories strategy that every brand should be using at least sometimes is the “behind-the-scenes” preview. Even if you’re not a brick-and-mortar business, you can still give loyal followers an exclusive glimpse at your operations, new products or services, virtual meet-and-greets with your staff and/or influencers, and so much more.

Similar to movie trailers or blooper reels, the “behind-the-scenes” approach is great for personalizing brands and connecting with audience members on a deeper level by giving them unique, limited-time experiences that only the dedicated early birds will see before your story expires 24 hours later.

Engaging Polls

Want to get more information from your audience members without paying for expensive consumer data research or collecting information on your website (which few people voluntarily offer)? Running polls on your short stories can be an excellent alternative for a few key reasons:

  • Short stories have limited response possibilities (typically 2), which can increase your chances of getting more respondents
  • You can ask multiple questions across several short story posts (making it a fun mini-survey for your fans)
  • You can figure out what your followers like/need/want by presenting them with two options and asking them which one they like more
  • You can run weekly trivia contests through your short stories feature to keep followers engaged with interesting, fresh material

Fan Shout-Outs

A final thing you could do with short stories on social media is giving shout-outs to your most dedicated followers without creating an entire post dedicated to them (which could be a turn-off for some other followers). You can do this by posting screenshots of someone who liked several of your posts, host “Follower Fridays” by tagging some of your fans in a short story post and offering prizes if they respond within 24 hours, or any other type of shout-out that you’d like to try with your fanbase.

Posted in Uncategorized

Are you making these online marketing mistakes?

GetSocialMedia Posted on January 2, 2020 by admin12January 2, 2020

Let’s say you sell garden supplies. When is the time to increase your SEO marketing efforts? If you said summer, that’s not exactly the right answer. In fact, you should probably begin your efforts well before the planting season, say late winter when people are starting to get tired of snow and want to begin purchasing seeds and other supplies for the garden they spend all year dreaming about.

But don’t feel bad if you answered summer. Chalk it up to human nature. People procrastinate, which is why the first snowfall sends drivers herding into tire service waiting rooms.

SEO is a powerful marketing tool. But when business owners cut the legs out from under their marketing by letting those seasonal opportunities slip by, a last-minute SEO dash won’t cut it. You’ve got to think six months ahead. When runway models are showing off the latest swimming suit fashions, if you’re selling beachwear, you’ve already missed the boat.

The key is to put together an SEO marketing calendar, because many small to medium-sized merchants have such busy days they are often caught by surprise when the prime selling season is over.

The other major pitfall is not having all of your social media buttons operational, or even worse — not having those channels connected to your website.

And here’s another note of caution: Constructing intuitive site navigation is no simple thing. It requires an SEO professional that understands the nuances of how customers will interpret and navigate through your website. And seasonal opportunities to sell merchandise are often missed when merchants do not freshen web pages with new content.

These oversights are the psychological equivalent of allowing spider webs to collect on your wares. Stale webpages don’t perform very well when Google and other search engines are indexing new websites at an incredible rate. Freshness is an important element in website rankings — so watch your timing!

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Crafting blog posts that engage readers

GetSocialMedia Posted on December 19, 2019 by admin12December 19, 2019

Blogs have been around a long time, and for good reason. They’re effective channels to engage audiences through fresh, relevant content. The best way to engage audiences is by presenting the most captivating content in the most ideal way. It’s actually not as hard at it sounds as long as you follow this five-step checklist for blog perfection:

Start off with an opening hook
Why should people read your blog post? You’ll want to address that in the first paragraph in the most engaging way possible. A good way to approach this is by thinking of your audience and what problem it will solve or how the information will help the reader. Put yourself in your reader’s shoes and think about what would engage you in the first paragraph. Also, look at examples of blog posts on the Internet to get a feel for how others do it, especially your competition.

Write a short, creative headline
The headline is perhaps the most important part of your blog post. It is the first thing people see on search engine results, on social media and elsewhere. If you don’t have an eye-catching headline, the reader will just scroll past it or click away. A good rule of thumb is to get the point of your article across in a clear, direct and creative way. Shorter is also better: Research shows that shorter headlines receive far more clicks and engagement than those that are longer.

Incorporate high-quality visuals
A blog post can reach a lot more people and has the potential to become more viral if it has high-quality visuals. Studies show that readers will be more immersed in your content as well as more likely to share it if you include visuals. In fact, the most engaging posts on social media include an image and many of them come from blog posts. Along with increasing engagement, visuals allow your audience to see what your blog post is about rather than just read about it.

Break up your paragraphs with engaging information
The best blog posts consist of information that is easy to scan and digest. Keep each of your paragraphs short and add bulleted lists, statistics, graphs, pull quotes, block quotes, interesting facts, infographics, videos and anything else that is going to make your article pop. Information in these formats will provide more credibility and detail to your post, which can hook people in until the end.

Close with a clear call-to-action
What do you want your audience to do after reading your blog post? Make sure that your call-to-action is clear in your concluding paragraph, but also does not provide an annoying sales pitch. Rather than telling them to buy a product or service or visit a web page, encourage your readers to engage with you. Provide a question and ask your readers to leave comments. You could also present a link to a poll, quiz, or even direct people to a whitepaper or ebook for more information.

Now, we will close this blog post using the final tip as inspiration. Which of the five steps above have you incorporated in your blog posts? Is there anything else you do to engage readers?

Posted in Uncategorized

Facebook vs. Instagram – Which platform is best for your brand?

GetSocialMedia Posted on December 5, 2019 by admin12December 5, 2019

Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously), there are some important distinctions to keep in mind before deciding whether Facebook or Instagram should be your brand’s #1 priority:

Instagram can help you reach younger audiences. Gen Z isn’t very interested in Facebook. While their parents, grandparents and even Millennial counterparts are still steadily using the platform, Gen Z is much more focused on Instagram and Snapchat. This means that marketers targeting audiences younger than 30-35 should factor overall reach into their campaign strategy and proceed with Instagram if you want to find Gen Z.

Sharing links is more difficult on Instagram. Unless you have a promoted/sponsored post with an Instagram business account, sharing links can be pretty difficult for marketers on Instagram. You only get one link in your profile and none for the caption of your post, which means that sharing stats will likely be much lower on Instagram than they would be on sharing-friendly Facebook. If you want to promote multiple web links at the same time, share links to content on your website or blog, or prioritize click-through rates in your next marketing campaign, then Facebook would be more suitable for these marketing objectives.

Adding Instagram can help increase engagement. There are more than 800 million monthly Instagram users (500 million of these are daily active users), and a majority of these users are based outside of the U.S. Notably, a 2016 study found that the engagement rate for all audiences on Instagram hovered around 0.84%, while Facebook’s engagement rate was only 0.53%. Additionally, studies have shown that Instagram users spend more time interacting with brands compared with Facebook users. Although Instagram makes it difficult to organically drive web traffic, a Yotpo study found that, on average, Instagram users spent more time on the website (192 seconds) compared with Facebook users who clicked on a link to a website (105 seconds).

All in all, there are plenty of good qualities to Facebook and Instagram that marketers can’t afford to ignore. However, with the latest privacy scandals and #DeleteFacebook movement (which was particularly popular among teens and early 20-somethings), Instagram is increasingly viewed as a better platform for marketers to use to reach their target audience members and boost sales.

Posted in Uncategorized

4 things every marketer must avoid when writing captions for social posts

GetSocialMedia Posted on November 21, 2019 by admin12November 21, 2019

Writing creative, engaging captions is one of the most difficult aspects of social media marketing. Considering our unprecedented access to millions of high-quality stock images, finding the perfect visual elements for a social post is practically effortless in comparison to writing clever captions, which still requires a bit of critical thinking, skillful writing and audience awareness.

Even if writing isn’t necessarily your strength as a marketer, you can still write acceptable captions for your social media posts, as long as you avoid these engagement-ending, conversion-killing mistakes:

Spelling and Grammatical Errors

This may sound like common sense advice, but you might be surprised by how many brands slip up on the proofreading process before publishing on social media. Mistakes happen every now and again, but if you’re consistently misspelling the same words, using incorrect grammar (e.g., there vs. their vs. they’re), or using improper capitalization for certain titles, then you might be inadvertently driving followers and potential customers away with your imprecise spelling and grammar.

All Sales, No Substance

One of the most common problems with social media captions is that the brand is too focused on their message of Buy! Buy! Buy! and forgetting to consistently engage their followers. If a vast majority of your posts involve some message about buying your products/services, then it’s time for a caption makeover.

You can engage followers by asking them questions (which, in turn, gives you valuable demographic/psychographic information), running polls (a fan favorite for Instagram stories in particular), and asking them to post photos of themselves (user-generated content opportunity!). This isn’t to say you should avoid explicit sales-driven captions at all costs; instead, make sure your salesy messages are posted alongside other, more substantive captions that treat audiences like human beings instead of potential customers.

Minimal Variety in Messages

Perhaps you don’t have an issue with too many sales messages on your social profiles, yet your brand still isn’t getting the engagement you’d like to have with your target audience. What’s going on?

Read through your last 10-20 social posts and take notes on your captions. Are you mostly just asking people to like and share if they agree with the caption? Are you mostly posting statements, without ever posing questions for audience members to answer in the comment section? Are you mostly relying on evergreen captions (which are always loosely relevant) or are you incorporating recent trends and seasonal messages into your captions?

Make sure your brand is always offering insightful advice, intriguing questions, and compelling calls-to-action in your captions to prevent audience members from growing bored with your content.

Too Many Hashtags or Emojis

On the one hand, you don’t want to have a boring caption with only a general, forgettable hashtag and no emojis. On the other hand, you don’t want to drown your captions in hashtags and emojis in an attempt to appeal to audience members’ interest in diversified, clever captions.

To achieve balance and maximize engagement, strive to include one or two hashtags per Twitter post and two to five hashtags per Instagram post, along with an emoji or two. It’s important to consistently experiment with new styles (e.g., one hashtag and four emojis for a post then three hashtags and no emojis for another post) to see what types of caption content work best for your target audience.

Posted in Uncategorized

4 quick ways to optimize your LinkedIn Company Page

GetSocialMedia Posted on November 7, 2019 by admin12November 7, 2019

According to HootSuite research, there are more than 30 million company pages on LinkedIn. This is undoubtedly an impressive figure, except for the fact that many companies fail to fully optimize their pages in ways that will generate more traffic and buzz for their businesses.

If you want to get the most out of your company page, here are four quick and easy ways you can improve your brand’s professional online presence:

Complete the “About” Section

One of the easiest ways to direct more traffic to your company’s website is by including it on your company page. It sounds like common sense advice, but you’d be surprised by how many businesses fail to list their websites, phone numbers, addresses, hours and other relevant information on their social media pages, especially a professional networking site like LinkedIn!

Don’t leave this opportunity to connect with new audience members on the table – fill out your “About” section before you promote the page or add any new content to it. This also goes for your company’s summary: you get up to 2,000 characters to explain who you are and what you do, so don’t waste this section by only filling in a few sentences’ worth of information about your company.

Include Relevant Hashtags

Did you know that LinkedIn company pages let you include hashtags for your business? Unlike Instagram, there’s typically no limit to the number of hashtags you can include, but for best results, you’ll want to aim for around 5-10 hashtags related to your products/services and industry. This can make your page more discoverable for people searching for companies just like yours with the same keywords.

Customize Your Page for Global Audiences

Did you know you can create a LinkedIn profile and company page in multiple languages? LinkedIn also lets users translate posts in their newsfeeds into more than 60 languages, but you can get a step ahead of your competition by proactively offering translated versions of your page and posts for non-English speaking audience members.

Repost Content from Your Blog

Far too many companies on LinkedIn are making the critical mistake of not reposting their valuable blog content on LinkedIn. Instead, many companies either leave their pages relatively empty or they try to encourage people to visit the official company blog instead.

But why can’t you encourage people to engage with your brand directly on LinkedIn? To stay relevant, your brand should develop a regular content marketing strategy specifically geared toward a LinkedIn audience. This may involve a blend of short posts, full-length blogs and/or videos — as long as it’s quality content and your company page is optimized to drive traffic to your website, then it’s hard to go wrong with this strategy!

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How healthcare professionals can keep their social marketing efforts HIPAA compliant

GetSocialMedia Posted on October 17, 2019 by admin12April 24, 2020

Social media is everywhere – its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper and improper information sharing.

Being governed by strict HIPAA compliance standards, the healthcare industry must manage the rising use of social media in healthcare settings. Maintaining HIPAA compliance must always be the first priority when sharing sensitive healthcare information.

According to a recent DC Interactive Group report, 26 percent of all hospitals in the U.S. participate in social media. Another study revealed that a whopping 92 percent of marketers indicate efforts in social media have created better exposure for their business.

Healthcare marketers have huge opportunities when it comes to social media marketing, but how do organizations know what is acceptable for them or their employees to share and what is not?

Social Media and HIPAA Compliance

There are a number of benefits to sharing information and patient success stories. Although HIPAA does provide a strict framework to operate within, there are still ways to stay social, secure and in compliance.

Although institutions and employees may use personal social media channels, discussing patient information on those channels is strictly forbidden. The following guidelines apply to healthcare businesses as well as workers:

  1. Avoid gossiping about patients.
  2. Identify a central point of contact.
  3. If you wouldn’t say it to a co-worker, don’t post it online.
  4. Be aware of the tone you are using when you post something.
  5. Do not bring professional matters into your personal life.

By using social media, healthcare marketers can both increase awareness and share positive stories. They can provide crucial information and assist with decision-making. By keeping these tips in mind, you can stay in compliance while still reaching your target audience.

 

Posted in Uncategorized

Does your business still need a blog? You bet.

GetSocialMedia Posted on October 3, 2019 by admin12July 2, 2020

Do businesses really need a blog?

It’s a lot of work, right? And there are so many other things you could be doing to bring revenue into the business. Do blogs matter? Are they worth the time that it takes to write 400 words for some unknown reader?

In this increasingly digital world, where content marketing is playing a greater role than ever before, the answer is an absolute yes. Consider for a moment the impact any given blog may have on you, even in subtle ways. The truth is, once you publish content, it can have a lasting impact on the reader and help foster positive feelings toward your brand. Especially when they’re centered around evergreen content, blogs work with both the short- and long-tail approach to content marketing.

Needless to say, blog content can have a significant impact on people’s perception of your company, and be well worth the investment of time. Here are our top three reasons why you should put your creative juices to work to create a blog for your business.

  1. Blogs establish you as a thought leader. When you share your expertise in a blog post, you are positioning yourself as an authority on a topic. Blogs build brand awareness and highlight your industry knowledge. Customers like working with people who know their stuff.
  2. Blogs increase your online searchability. When you publish a post, you get a quick boost in traffic. Over time, you reap the reward of ongoing search engine traffic because every time someone searches for a particular bit of information, your post comes up. Even better, blog posts can be repurposed into other forms of content such as ebooks and presentations.
  3. Blogs create conversation. With comments and social sharing buttons, look for opportunities to interact directly with customers, prospects and other industry professionals. You may do this directly on your website. We love to take that conversation to LinkedIn, where longer-length content is part of the professional culture. Make your comments professional but informal. And let complainers know you’ll follow up with them offline to keep things upbeat and positive.

Ready for a business blog? Or are you considering it? We’d love to hear your thoughts on business blogging. Tell us what you’re doing (or not!) and why. Want to discuss this more with me ? Click here to schedule a time here https://sierraproductionsinc.lpages.co/contact-monalisa/.

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It’s time for a social media audit. Here’s how to do it.

GetSocialMedia Posted on September 19, 2019 by admin12September 19, 2019

When was the last time you reviewed your social media strategy?

Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan?

All good marketing starts with a plan. If you don’t have one, you need one.

If you do have one, you need to understand what you’ve been doing and how well it’s been working.

When it comes to social selling, that means doing a social media audit. Hearing the word “audit” might send shivers up your spine, but don’t worry. This kind of audit is well worth the time and effort. The good news is that it doesn’t have to be daunting.

There are common elements to all social audits, regardless of the platform. These six steps cover the core social strategy components you need to be on top of.

  1. Your Profile: Are your images clear and professional? Is your bio compelling?
  2. Your Posts: Are you posting regularly? Is the content interesting? Is the frequency right for the platform?
  3. Your Formatting: Do you have your posts customized for each channel? Are you using the appropriate tools for that platform?
  4. Your Tools: Do you have a way to track and analyze your progress, such as Google Analytics?
  5. Your Competition: Are you reviewing what your competitors are doing and figuring out what’s working for them?
  6. Your List: Are you capturing leads to build your email list?

See? It’s not so hard. With these easy steps, you’ll have a better sense of how your social media strategy is moving you toward – or away from – your company’s goals. One final thought to add — potential customers are online every second of every day looking for businesses to meet their needs. Are you visible? If you’re not, it’s time to do something about that, whether you take the DIY route or work with a team of professionals. Whatever you choose, make sure you audit your social media strategy. Just putting thought into it will yield positive results.

Posted in Uncategorized

3 strategies for conquering writer’s block and rejuvenating your approach to content marketing

GetSocialMedia Posted on September 5, 2019 by admin12September 10, 2019

After many months/years of blogging about the same general industry, products and/or services, you may find yourself running out of new ideas for your blog. This happens to countless bloggers — individuals and companies alike — so you’re definitely not alone if you’ve been feeling burned out and not too creative lately.

However, consistent posting is absolutely essential for a successful content marketing strategy, so how can you come up with new ideas and keep producing outstanding content if you’ve written about everything under the sun? Here are some ideas for overcoming writer’s block and rejuvenating your blog content to continue your content marketing campaign’s success:

Repurpose Old Content

If you have any audio content (old interviews, podcasts, etc.) that hasn’t been published in text format yet, now’s the best time to get started! The same logic applies for videos (even if they have captions, some people just don’t like watching videos) or blog posts you haven’t converted into audio/video formats yet. You might even consider creating infographics with statistics and research from an old (but not out of date) blog post, or updating blog posts from two or three years ago with new research, new links and new commentary.

Bring in Guest Bloggers

If you’re burned out, maybe it’s best to take a brief break from blogging and let someone else take the reins for a while. Bringing in multiple guest bloggers offers many benefits: new and interesting perspectives your audience might not have been exposed to before, free high-quality content (usually in exchange for a link back to their website or blog), and time for you to rest and refocus without sacrificing your blog’s posting schedule. (You could drive away audience members if you’re not consistent).

Snoop on Your Competitors

Disclaimer: We’re not arguing in favor of plagiarism (which not only looks bad for search algorithms but also for audience members reading your blog). Instead of blatantly copying your competitors (which again, you should never do), you can find out what topics are popular on their blogs by browsing their comment sections and assessing their engagement rates on social media (especially “share” rates).

Even if you’re always on top of industry news, there may be opportunities for evergreen content that you’re overlooking. To keep your blog content fresh, interesting and informative, perform your own outside research and try to include more useful advice or insightful commentary that was missing from your competitors’ blog posts.

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