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PPC 101

GetSocialMedia Posted on January 7, 2015 by GetSocialMedia AdministratorJanuary 7, 2015

Marketing is a vast world with many strategies and tactics. It can be confusing to try and shift through, and it is all right to admit you are confused about something. One question we get a lot is what is PPC? So check out PPC 101.

PPC stand for pay-per-click. It is a marketing tactic where advertisers pay every time one of their ads is clicked on. Basically, you are paying for visits to your website.

Have you ever noticed the ads on the top or sides of the page? Advertisers bid for that ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business offering. Every time the ad is clicked, sending a visitor to the website, the company has to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.

If you have any more questions feel free to ask us and we will be more than happy to help!

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Finding the right color palette for your website

GetSocialMedia Posted on December 17, 2014 by GetSocialMedia AdministratorDecember 17, 2014

The color palette for your website is extremely important. It says a lot about your company and your culture.

Colors bring out emotions and your visitors will relate those feelings toward your company. Make sure you are giving your customers the right feeling. A recent study found that 90% of snap judgments made about products can be based on color alone.

Yet another found that purchasing intent is effected by colors due to the impact they have on how a brand is perceived.

Here are some of the emotions associated with each color:

Yellow: Optimism, clarity, and warmth

Orange: friendliness, cheerfulness, and confidence

Red: Excitement, youth, and boldness

Purple: Creativity, imagination, and wisdom

Blue: Trust, dependabilty, and strength

Green: Peace, growth, and health

Gray: Balance, neutrality, and calm

Another thing to keep in mind is color preferences based on gender. Joe Hallock’s Colour Assignments pegged the favorite for both genders as blue, with purple coming in as a close second for women and green for men. Both genders aren’t very fond of orange.

When you are designing a website or determining your color palette be sure you keep these colors in mind and what your visitors will feel from each color.

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How long does it take to build a website?

GetSocialMedia Posted on December 3, 2014 by GetSocialMedia AdministratorDecember 3, 2014

It’s the first questions everyone ask us — how long would it take to build a website?

And our answer will almost always be “It depends.” There are many variables that go into the build time, and then you have to consider the upkeep.

We know that is a frustrating answer so we have put together some estimates of how long a generalized website can take.

Keep in mind these are estimates. Some are going to take longer and some are going to be shorter. One of the biggest variables is YOU, the client. If you are responsive and give quick, timely feedback and approvals, the process can be a lot quicker and smoother. However, if you have to go through multiple people to get things approved, it can take a lot longer. These are things you’ll want to think about when setting a deadline for your website.

Small 5-10 page non-responsive website

These are very small website with very few pages of content. They don’t have very complicated features. It’s a basic website and will take 1-2 months.

 

Medium website with 15-20 pages of content creation

This is a step above basic and adds a content creation feature. These are websites where new content needs to be created on a regular basis. To speed this website up, try to have all the content pre-written. On average they take about 2-3 months.

Bigger website with 30+ pages and features

Since this website has more content and features, it takes longer. Some of these features would include shopping carts or event calendars. These take about 3-5 months.

Large, complex website with many features and/or hundreds of pages of content

As named, these are complicated websites and require more time to complete. Want a bunch of features like a forum, shopping cart, and lots of product pages? Then your website probably falls into this category and it will take over 6 months to complete.

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SEO tips for your site’s image content

GetSocialMedia Posted on November 18, 2014 by GetSocialMedia AdministratorNovember 18, 2014

With so much of the Internet’s content now focused on imagery, what are some SEO strategies for ensuring your website will be noticed by your target audience?

First off, remember that behind every image is a snipped of HTML code. You may not see it unless you click on the source code, but Google, Bing and other search engines crawl that code continually as they index websites. That’s why you should always use alt tags, encoding these in every single image on your site. Even though these tags are typically short, make them count. Really focus in on those keywords you see as most relevant to your site.

What kind of images should you use to increase traffic? A search engine cannot ‘see’ like the human eye. Even so, avoid boring, blurred or copyrighted imagery because your hope is to do more than just boost SEO. You also want to have real, live human beings looking at those images and sharing them with others.

Introductions matter a lot, and that first use of a link sets the stage for engagement. Make sure the link is meaningful and pertinent to the topic.

Web search algorithms simply detect code and rank its importance. So it’s up to you to ensure the images you post are sufficiently engaging to others who will hopefully share them through social media. Imagery including humor, surprise and stunningly beautiful photos are more likely to be circulated on social media channels. Nothing could be better for upping traffic to your website, thus increasing your SEO ranking.

Many photographers use WordPress as their website engine, and this proves immensely beneficial for photographers in garnering more look-sees. Improve your analytics by placing your blog and main portfolio on the same domain. For example, this fictitious website address — http://www.greatpicsforeveryoccasion.com/blog — illustrates the most SEO-friendly way to format a URL and draw more traffic to an image-focused website. Just make sure you’re not overly aggressive in cramming internal links with too many keywords.

Here’s one more tip: Post images on a schedule. So many merchants simply lose track of the time, and as a result, months may go by without uploading a single photo. Aim to upload a new image every two weeks, and when you do, make sure you share it on your social media accounts.

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Boosting creativity

GetSocialMedia Posted on November 4, 2014 by GetSocialMedia AdministratorNovember 4, 2014

Web developers are creative. That is why they are web developers — they creatively develop beautiful things.

But even we have a hard time being creative ALL the time. Here are some great ideas we like to use when we’re stuck. Give them a try, and they could help your business, too!

Release your inner child

Go back to the basics. Build blocks or Legos. Go play on the playground or shoot some hoops. Do whatever you had fun doing as a child.

This may seem counterproductive, but the best ideas come when you let loose. Ideas come when you aren’t thinking about them, but make sure when you have an idea you write it down.

Get the blood circulating

Do something fun, exhilarating and active. You could go as extreme as skydiving or as mellow as jumping on a trampoline — anything to get your heart rate pounding, the blood circulating and the creativity flowing. This is because confidence is key in creativity. When will you ever feel more confident than when you jump out of a plane (or on a trampoline if you are conservative)? 

Brainstorming never hurt anyone

As long as you don’t think to hard, brainstorming won’t hurt you. Combine this with the building blocks, and after the plane jumping, and you will have a great brainstorming session. It is a great time to get all the ideas in your head and invite more to enter.

No idea is a bad idea 

Ok. Some ideas are bad ideas, but they can lead to even better ideas. Never take an idea off the table or exclude it from a list during a brainstorming session. Think of all the reasons it is bad and how it could be improved. You might be surprised by the ideas it leads to.

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Which social media platform is best for your company?

GetSocialMedia Posted on October 30, 2014 by GetSocialMedia AdministratorOctober 30, 2014

Most businesses see the importance of social media, but don’t have the time or the resources to conquer them all. Here’s a little cheat sheet:

Facebook

Everyone should be on Facebook, no matter what field of business you’re in. It has the most widespread demographic of any social media platform, which makes it the best place to increase your brand awareness. In addition, Facebook ad targeting allows you to attract your audience with more than just demographics.

The only real downside of Facebook is that younger generations are becoming more and more leery of it, thanks to an increase in use from older generations. Using Facebook to target younger demographics can work, but there are other platforms more suitable for reaching that specific audience.

Twitter

Users are more likely to follow brands on Twitter than on any other platform. This is because Twitter provides the most up-to-date and current information. If your brand is constantly posting new updates and information, this is the platform for you.

Another benefit of Twitter is relationship building. Users are more likely to interact and tweet at brands. Just make sure you’re tweeting back! This will go a long way when it comes to building a loyal customer base.

Unfortunately, only about 18% of the US adult population is on Twitter. While those numbers are sure to increase, it can be hard reaching as many potential customers as you’d like. Another downside is that individuals tend to follow brands only to get exclusive deals or to participate in contests.

Instagram

If you have a very visual business, it should be on Instagram. The dominant demographic is between the ages of 18 and 29, so if this is your target market it’s a great place to be.

The downside? Only 17% of US adults are on the site, and it’s a very specific group of individuals. You also need to consider the time it takes to make your photos stand out. You can’t have bad quality photos, and if you rush into Instagram posting (without putting in the time) you can cause unintentional damage.

Pinterest

Pinterest’s users are 84% female, which makes it a prime place to be if women are your target audience. It also has a high percentage of users with a high income. Looking for customers that will buy your product? Pinterest is the place to be. Another fun fact: 70% of users are on Pinterest for inspiration on what to buy.

Unfortunately, Pinterest has a very unpredictable algorithm. Sometimes something you post will get tons of engagement, and other times it won’t get any at all. If you have an awesome product, idea or concept, chances are good that you’ll benefit from using this platform.

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Why hiring a professional web designer makes perfect sense!

GetSocialMedia Posted on October 21, 2014 by GetSocialMedia AdministratorOctober 21, 2014

Would you build a house without contracting out anything like siding or cement? How about repairing your own car if you aren’t a mechanic? You probably wouldn’t do that either. In situations like these, you’d want to hire a professional, in order to  ensure the job gets done right.

The same thing goes for your website. Don’t take short cuts on something that is a defining part of your company. Your website makes one of the first impressions on customers, so make it a good one. Professional web designers can take your vision, and present it in a way that customers will respond to!

Save you time

You’re a businessperson, which means you don’t have a lot of time. If you don’t have a lot of time, you probably aren’t trying to learn all about web development either. Professional web designers  posses the skills needed to get things going, and are in the loop when it comes to marketing, communication, and even search engine optimization. They’ll get great results for you and your company, in no time flat!

Browser and device compatibility

Chances are good your consumers have every type of browser and device out there. From Chrome to Firefox, and IPhones to Androids, you’ll need a website that’s compatible with everything. If you don’t have a compatible website, you can potentially lose out on a huge percentage of your target market, and nobody wants that. Professional web designers have the skills, and know what’s required to meet the needs of all browsers and devices.

Uniqueness and creativity

There are millions of websites out there, and most are made from templates. Don’t let yours get lost in the crowd! To stand out, you need a unique and creative website, one that a professional designer can help you make. A lot of templates don’t even allow you to have complete control of your website. Nobody wants that! Be in control, and see your vision come alive, with the assistance of a professional web designer!

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Which social media platform is best for your company?

GetSocialMedia Posted on October 7, 2014 by GetSocialMedia AdministratorOctober 10, 2014

Most businesses see the importance of social media, but don’t have the time or the resources to conquer them all. Here’s a little cheat sheet:

Facebook

Everyone should be on Facebook, no matter what field of business you’re in. It has the most widespread demographic of any social media platform, which makes it the best place to increase your brand awareness. In addition, Facebook ad targeting allows you to attract your audience with more than just demographics.

The only real downside of Facebook is that younger generations are becoming more and more leery of it, thanks to an increase in use from older generations. Using Facebook to target younger demographics can work, but there are other platforms more suitable for reaching that specific audience.

Twitter

Users are more likely to follow brands on Twitter than on any other platform. This is because Twitter provides the most up-to-date and current information. If your brand is constantly posting new updates and information, this is the platform for you.

Another benefit of Twitter is relationship building. Users are more likely to interact and tweet at brands. Just make sure you’re tweeting back! This will go a long way when it comes to building a loyal customer base.

Unfortunately, only about 18% of the US adult population is on Twitter. While those numbers are sure to increase, it can be hard reaching as many potential customers as you’d like. Another downside is that individuals tend to follow brands only to get exclusive deals or to participate in contests.

Instagram

If you have a very visual business, it should be on Instagram. The dominant demographic is between the ages of 18 and 29, so if this is your target market it’s a great place to be.

The downside? Only 17% of US adults are on the site, and it’s a very specific group of individuals. You also need to consider the time it takes to make your photos stand out. You can’t have bad quality photos, and if you rush into Instagram posting (without putting in the time) you can cause unintentional damage.

Pinterest

Pinterest’s users are 84% female, which makes it a prime place to be if women are your target audience. It also has a high percentage of users with a high income. Looking for customers that will buy your product? Pinterest is the place to be. Another fun fact: 70% of users are on Pinterest for inspiration on what to buy.

Unfortunately, Pinterest has a very unpredictable algorithm. Sometimes something you post will get tons of engagement, and other times it won’t get any at all. If you have an awesome product, idea or concept, chances are good that you’ll benefit from using this platform.

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Online marketing: Watch out for these pitfalls

GetSocialMedia Posted on September 16, 2014 by GetSocialMedia AdministratorOctober 10, 2014

No one is more beloved than an air conditioning repairman on the Fourth of July. So why do merchants who sell heating and cooling equipment wait until the beginning of summer to increase their SEO marketing efforts? 

Chalk it up to human nature. People procrastinate, which is why the first snowfall sends drivers herding into tire service waiting rooms. 

SEO is a powerful marketing tool. But when business owners cut the legs out from under their marketing by letting those seasonal opportunities slip by, a last-minute SEO dash won’t cut it. You’ve got to think six months ahead. When runway models are showing off the latest swimming suit fashions, if you’re selling beachwear, you’ve already missed the boat. 

The key is to put together an SEO marketing calendar, because many small to medium-sized merchants have such busy days they are often caught by surprise when the prime selling season is over. 

The other major pitfall is not having all of your social media buttons operational, or even worse — not having those channels connected to your website. 

And here’s another note of caution: Constructing intuitive site navigation is no simple thing. It requires an SEO professional that understands the nuances of how customers will interpret and navigate through your website. And seasonal opportunities to sell merchandise are often missed when merchants do not freshen web pages with new content. 

These oversights are the psychological equivalent of allowing spider webs to collect on your wares. Stale webpages don’t perform very well when Google and other search engines are indexing new websites at an incredible rate. Freshness is an important element in website rankings – so watch your timing!

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How to choose a website designer: 10 tips

GetSocialMedia Posted on September 2, 2014 by GetSocialMedia AdministratorOctober 10, 2014

In our world, a solid and well designed website is absolutely crucial for any business, big or small. Because of this, choosing the right designer and developer can be a nerve wracking responsibility. 

You want and need the right skill set and the best price point, but you may not even know the other things you’re looking for, not to mention all the right questions to ask. 

So how do you choose? Here are a 10 tips to help you along the journey.

  1. Beware of designers that only use industry buzz words and fads, but that only focus on the feeling and vision of your brand without specific attention to measurable goals and specific calls to action.
  2. Brand recognition is important, but for many small businesses it’s initially more about traffic, lead collection, and conversions.
  3. Request a portfolio. Ask your designers for examples of work they’ve done for similar organizations or brands that may have the same objectives or goals. Don’t be afraid to ask for referrals.
  4. Ask if their pricing is firm or an estimate. Be sure you know financially what you’re getting yourself into.
  5. Request some information on their team. Are they outsourcing part of your project?
  6. Discover how they anticipate measuring your results, and ask for this information in plain English. Be sure you understand their approach to the expected success of your site.
  7. Understand the process post-design. Maybe down the road you want a tweak or two made. Be sure to get up-front information about how this process works.
  8. Understand their approach to usability. Your site isn’t going to be successful if it’s not tailored to the user. Design is important, but great design is intuitive and impacts your organization exponentially.
  9. Request a written contract. Be sure your agreements are clear on both ends. This is a benefit to both you and the designer.
  10. Follow your gut. If something in your quote or initial consultation doesn’t sit right with you, don’t forget that there are many resources out there. Seek another one.
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