It can’t be done; a man might as well try to fly

“We knew that men had by common consent adopted human flight as the standard of impossibility. When a man said, ‘It can’t be done; a man might as well try to fly,’ he was understood as expressing the final limit of impossibility.” -Wilbur Wright

Have you ever found yourself saying things like, ‘there is no way I’m ever going to get that promotion, it can’t be done; I might as well try to become the President of the United States.’ Or, ‘I can’t figure out how to pull our company out if this slump; at this point it would probably be easier for me to find a buried treasure.’ When things get tough, in an attempt to make ourselves not feel so bad about failing, we compare things in our lives to things we believe to be “impossible”.

Believe it or not, according to a Pew Research report, 37% of able-to-work citizens are “not in the labor force.” This means that they are not currently working and have not looked for work recently enough to be counted as unemployed. According to the research, of this 37%, over 90% of them said that the reason they don’t have a job is because they don’t want one. The question that stems from these numbers is this: Why don’t these people want jobs? Is it because people think finding and holding down a job they love is impossible? Perhaps others would love to be their own boss, but believe it is an impossible dream.

When the going gets rough, don’t give up! Like Wilbur Wright said, people used to say “It can’t be done; a man might as well try to fly,” but – news flash- people have been flying for years! Don’t start comparing things that are completely doable to a limit of impossibility, and if something really is “impossible,” take heart and know that one day it won’t be! If you find yourself starting to think something is impossible, keep trying, ask others for help or try something new! Just because something is hard doesn’t mean it is impossible!

Here are some tips for increasing your e-mail open rates.

Crafting together the perfect email to send to your large list of subscribers can be intimidating. Saying just the right thing, making it look perfect and everything in between takes a lot of work and it can be frustrating when your open rate is low. There are some things you can try to get more people interested in reading what you have to say.

Segment your lists. Ask them when they sign up what type of content they would like from you and then send them that! If a person only wants to know about deals and specials, they won’t even touch your emails after a while if you only send them updates about the company.

Send e-mail blasts only when you have something really important to say. People will start to flag you as spam if you flood their email folder with daily, sometimes even weekly emails that have little to no importance to them. If you are sending them relevant information they will look forward to reading it.

Say it in the subject line, but in as few words as possible. Remember, most people are going to be reading their emails on their phone, and this means limited room for a subject line. Put the most relevant information up front so people have no doubt about what your email is about, but make it interesting enough that they will want to read it. It’s easier than you may think. You just have to think about it differently.

If you’re sending the right people the right messages, then you’re open rate will increase. Make sure your messages are on target, relevant and what your customers want to read.

U.S. franchises are set to grow in 2016

Franchising is becoming more and more of a realistic and successful career path or investment. A recent study done by the International Franchise Association (IFA) shows positive growth for franchises in the U.S. despite worries of an economic downturn.

Between the plunge in oil prices, the changing economy in China, indicators in Wall Street pointing to a possible recession, and this year’s presidential election, it’s easy to lose focus on the positives.

The franchise sector is one of those positives. In 2016 the franchise industry is set to grow by 1.7%, coming off a better than expected 1.7% growth in 2015. Jobs are expected to rise in the franchising sector by 3.1% and the gross domestic product (GDP) is projected to reach $552 billion, a 5.6% increase.

You can see the IFA’s full report here. Not only does it cover the projected positive growth of the entire franchise sector, but it breaks it down even further giving statistics and projections for the varying business lines within franchising (such as lodging, quick service restaurants, retail, etc.).

What does this mean for you? It means now is a great time to enter the franchising industry. More and more companies are turning to franchising as their preferred business model, and jobs in the franchise sector are growing. This means there are more opportunities for you to find not only a franchise that fits into your budget, but a company, product or brand that you can be passionate about. In recent years, there hasn’t been a better time to enter the franchise sector of the business world. If franchising is something you are interested in or if you want to learn more, let us know! There are thousands of choices and a perfect fit for everybody. Don’t let this year’s economic worries put you in a rut. Focus on the positives!

Sit back, relax and leave the social media to us.

We know running a business isn’t the only thing you have on your plate, and that alone is a big plate. You’ve got family, friends, networking, keeping up with the industry and a lot more. Because of this it is sometimes easy to let social media and online marketing be put on the back burner.

You have a million different things you could be working on. We’ve got one thing and that is your company’s social media and online marketing. Posting on social media, making sure SEO is good, and utilizing PPC is what we do!

All of these things are very important and even missing a few days can cause your reach and engagement to plummet. But really, we’ve got your back. We’re able to automate social media posts to ensure your company is being consistent and reaching the customers you want.

We want to make your life just a little bit easier. Give us a call and you will have one less thing to worry about.

Everything you need to know to start your own business this year

For many of you, 2016 will be the year you finally start your own business. Whether your business operates out of your home, has a lot of different products or already has need of more employees, it’s important that certain steps are followed, not only so you can maximize your success, but also so you don’t run into any legal trouble.

The U.S. Small Business Administration breaks “starting a business” into the following 10 steps:

1. Write a business plan.
2. Get business assistance and training.
3. Choose a business location.
4. Finance your business.
5. Determine the legal structure of your business.
6. Register a business name.
7. Get a tax identification number.
8. Register for state and local taxes.
9. Obtain business licenses and permits.
10. Understand employer responsibilities.

A popular legal information site breaks it down even further, giving 50 detailed steps that need to be taken in order to open your own business successfully. Some of these steps include: Decide how many owners your business will have, decide if you will be doing business online and check available domain names, prepare organizational paperwork, obtain insurance, set-up a record keeping system for payments and paperwork, and purchase small business accounting software if needed.

If you do an internet search for how long it takes to start a business, you’ll find some articles that say no longer than a day and some that say nine months to a year. The truth is, it depends. It depends on the size of your business, your products, the cost of opening, etc. The most important thing it depends on, though, is you. If you have prepared well, have a passion and won’t take no for an answer, your business is as good as open; you just have the details to worry about.

If you have the passion and motivation to start your own business but could use a little help with all of the options and details, let us know.


The 6-step social media audit every Small Business Owner should be doing

When was the last time you reviewed your social media strategy?

Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan?

All good marketing starts with a plan. If you don’t have one, you need one.

If you do have one, you need to understand what you’ve been doing and how well it’s been working.

When it comes to social selling, that means doing a social media audit. Hearing the word “audit” might send shivers up your spine, but don’t worry. This kind of audit is well worth the time and effort. The good news is that it doesn’t have to be daunting.

There are common elements to all social audits, regardless of the platform. These six steps cover the core social strategy components you need to be on top of.

  1. Your Profile: Are your images clear and professional? Is your bio compelling?
  2. Your Posts: Are you posting regularly? Is the content interesting? Is the frequency right for the platform?
  3. Your Formatting: Do you have your posts customized for each channel? Are you using the appropriate tools for that platform?
  4. Your Tools: Do you have a way to track and analyze your progress, such as Google Analytics?
  5. Your Competition: Are you reviewing what your competitors are doing and figuring out what’s working for them?
  6. Your List: Are you capturing leads to build your email list?

See? It’s not so hard. With these easy steps, you’ll have a better sense of how your social media strategy is moving you toward – or away from – your company’s goals.